This is a major capstone project. This is a fictional brief written by myself.

With the cost-of-living crisis, rates for pet-owners surrendering their beloved pets are soaring and adoption rates are declining, leading to an overflowing capacity of rescue animals. Grounded Paws seeks for more adoption interests, donations and volunteer staff to maintain the rescue group and help animals in need a new home. The deliverables are a logo refresh, informational brochure about the issue, and a campaign displayed via a variety of media touchpoints to educate and bring awareness.

Deliverables:
3 x logo variations
1 x informational brochure
1 x A3 poster
1 x billboard
1 x instagram social tiles
1 x landing page