Brief: develop a strategy and campaign brand on a social issue that you are passionate about.

Chosen social issue: emotional abuse in partner relationships.

This design concept targets towards young adults (18- 25) who are unaware of the signs of emotional abuse in partner relationships. After researching and benchmarking other domestic/emotional abuse campaigns, an illustrative design approach was used to capture the target audience into learning more about emotional abuse in a non-confronting way. A range of media touchpoints were created to communicate that emotional abuse is still abuse.

Deliverables:
1 x A3 campaign poster
1 x Landing page
3 x Social media tiles