Brief: Choose a theme for a festival and create a fictional festival guide for the target audience.

This design concept focuses on a fictional dessert festival called the ‘Sugar Cave Festival’. The idea behind this concept focuses on attracting locals and tourists to indulge their sweet tooths in Melbourne. The guide provides information about the type of events and vendors catering to the attendees. This project showcases imagery and typographic treatment skills through creating a festival poster and an A5 festival guide. The print festival guide was then re-formatted into an interactive website.

Deliverables:
1 x A3 poster
1 x A5 festival guide
1 x Desktop view of the Sugar Cave website
1 x Mobile view of the Sugar Cave website